The Carbon Trust is looking to appoint a Media Planning and Buying services provider that have demonstrated planning and buying of media that drives leads, through securing media that goes beyond awareness raising and into driving interest and action.

The Carbon Trust requires a services provider who has international expertise that we can utilise especially in Asia and Latin America.

The services provider agency will be able to demonstrate capabilities of planning and buying social and digital media opportunities in the UK and abroad, as well as traditional B2B media with a view to assisting the Carbon Trust in accomplishing 3 main Media objectives:

1. Lead generation.
The focus is on a media strategy that drives good quality lead generation (good quality means those leads could go on to become sales).

2. Reach and Influence.
We aim to reach and positively influence as many organisations that will buy our services as possible, both in the UK and in other international markets (further specific details about which are included in the scope of work incorporated within the ITT).

3. Favourability.
We will look to combine compelling creative messages with media selections to improve understanding of what services we offer, which should in turn improve our favourability score (as measured in our annual brand tracker.