What’s the first thing you do if you want to find something out?
Most people would open Google and search for what they are looking for. It’s the reason it’s so powerful for business. You need to be found when your customers are looking for you. There are two ways to get to the top of Google’s search results. That’s Search Engine Optimisation (SEO) and Pay per Click (PPC) advertising. This workshop focuses on the latter of the options, but we do have another one running about SEO (see the next page).
In this session you will cover: –
– Why is pay per click so powerful
– Understanding keywords
– Designing your first keyword campaign
Danny has years of experience in designing and building websites. Over that time, he has also developed his knowledge of social media and online advertising into his portfolio of services.