Case Studies

New design business creates a buzz


Black Bee Creative's Steph Cronin - photo by Amy Law

There's a real buzz around the latest business to join the Genesis programme.

Black Bee Creative was set up by graphic designer and illustrator Steph Cronin this summer after redundancy prompted the businesswoman to re-evaluate her career.

Steph, who has 14 years' experience working for design agencies in London and Barnsley, says she always wanted to work for herself but it took her job loss in May to prompt her to set up her own business right now.

"Having worked in the sector for so long, I knew I was perfectly capable of charting my own course and handling even the most challenging of projects on my own," said Steph. "Sometimes you just need a little nudge to move out of your comfort zone."

Steph has recently worked on illustrations for a colourful picture book being published by a baby sling company in Surrey and a fresh re-brand for a wedding photographer based in London.

As a creative herself, she enjoys the collaborative feel of working with other creative businesses. Clients with interests in animal welfare, the environment and ethical employment principles also attract the animal-loving, yoga-practicing, vegetarian, idealist!

Steph, who originates from the Isle of Wight, has previously worked on graphic design projects for BT and the NHS; major shopping centres and a London dance festival.

She is committed to very clean graphic design with a strong visual identity which helps clients deliver messages clearly and effectively in a world of information overload.

Steph will spend a year in the Genesis suite at Barnsley Business and Innovation Centre (BBIC), Wilthorpe, Barnsley. Genesis business support is part of Barnsley Council's Enterprising Barnsley programme.

Steph said: "I feel amazingly fortunate to have gained a place on Genesis. I was going to work from home at first, but it is fantastic being surrounded by other creative small businesses - and the encouragement and expertise offered by my business mentors has helped me establish my business much quicker than I otherwise would have."

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Seaside book illustration by Black Bee Creative

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