Visit Birmingham is the city's official leisure tourism programme for Birmingham.

The aim is to promote Birmingham, the Black Country and Solihull as an international destination of choice.

The primary focus of the campaign is to attract overnight and international visitors and that will increase the volume and value.

The secondary focus is to attract day visitors from outside of Birmingham, the Black Country and Solihull.

This tender opportunity will see the successful organisation procure television only airtime throughout May 2012, nationally excluding the central region for Visit Birmingham's 10" advert.