Barnsley marketing company Walnut Creative achieves first-year growth

Barnsley marketing company Walnut Creative achieves first-year growth

A young Barnsley marketing agency has got off to a ‘cracking’ start, enjoying exceptional growth just eleven months after launching.

Walnut Creative, who specialise in marketing for the food services sector, are set to triple their expected first-year turnover. Initially setting a target of £70,000, they are on track to hit £250,000 by the end of October.

Glen Crossland, 27, set up the company in November last year and won two new contracts within his first week of trading.

He now works for clients as far afield as Indonesia, offering design and web services as well marketing. He moved into Barnsley’s Digital Media Centre at the beginning of 2016, taking on two members of staff.

Glen said: “I started out working on my own from my kitchen and never intended or expected the business to grow so quickly – but the opportunities came along and it would have been foolish not to take them.

“I spent five years in marketing roles within the food services industry, so already had a reputation and contacts to build upon, and we’ve quickly built a strong position in a niche sector thanks to our passion for what we do.”

Walnut Creative is being helped to grow by Launchpad, the start-up and growth support service from Enterprising Barnsley, which is an integral part of the Digital Media Centre’s offer for businesses. Launchpad is funded by the England European Regional Development Fund.

As part of this support, Walnut Creative have received one-to-one advice on HR and business administration, and have been supported to implement project management systems, to manage their growing number of clients.

Glen said: “There’s been so much to consider as we’ve moved forward so having access to Launchpad has been a huge help. Dealing with bigger clients brings big opportunities, but also big risks, so it’s great that we have that additional support to keep us on top of our game.

Without the Digital Media Centre, we wouldn’t have been able to employ staff as quickly as we did, have a platform to grow, or take on work from other businesses in the centre.”

Glen is now looking to recruit another full time employee, to add to the three-strong team at the centre, and plans to move into larger office space within the building.

Enterprising Barnsley’s John Heckingbottom said: “It’s great to see Walnut Creative doing so well and gaining such a fantastic reputation within their industry. With the business less than a year old, and the team all under 30, it’s exciting to see what the future holds for the company. They’re a prime example of a company using the unique environment of the Digital Media Centre and the support we provide here to build a successful new business.”

Enterprising Barnsley is the economic development arm of Barnsley Council and aims to help businesses across the borough develop and expand; generating economic growth and creating jobs.

The Digital Media Centre is a creative and digital business hub and part of a portfolio of business support and accommodation available through Enterprising Barnsley.


Notes to editor

Photograph shows Glen Crossland of Walnut Creative

Enterprising Barnsley, part of Barnsley Council, assists companies with relocation; business development; access to finance; business start-up and much more. Its award-winning team provides a practical link between business owners and a wide range of resources and support available to them in Barnsley. The team help businesses access specialist coaching. It also delivers a range of business events and workshops and manages the Digital Media Centre, a unique hub for creative, digital and innovative businesses. Enterprising Barnsley’s aim is to help Barnsley businesses develop and expand; generating economic growth and creating jobs.

The Sheffield City Region Launchpad project is being delivered by a consortium led by Barnsley Council’s Enterprising Barnsley with delivery partners Sheffield, Rotherham, Doncaster, Bassetlaw, Derbyshire Dales councils and the Prince’s Trust. Doncaster Council’s Business Doncaster will oversee the business mentor element of the programme across the region. The Princes Trust will provide business support to 18-30-year-olds across South Yorkshire. SCR Launchpad is part of the SCR Growth Hub initiative. To find out more visit

The Launchpad project is receiving up to £2,359,613 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund.   Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.   For more information visit


For further information about Enterprising Barnsley, please contact Martin Beasley, Enterprising Barnsley manager, on 01226 787545 or visit

For further information about the Digital Media Centre, contact Tracey Johnson, Digital Media Centre project manager, on 01226 720700 or at


Media contact: Mary Ferguson 01226 766900 or at

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