Case Study

Rethink CMYK

Needed Help With
Support the company's growth plans to grow and relocate.
What We Did

With the support of Enterprising Barnsley, Rethink CMYK invested over half a million pounds in bespoke new premises and equipment and launched a strategy for growth.

Rethink CMYK are one of the many companies that Enterprising Barnsley has supported with relocation, finance and HR. They have recently moved into 10,000 square foot premises at Shortwood Business Park, near Hoyland in Barnsley, which is part of the Sheffield City Region Enterprise Zone.

Rethink specialises in data capture, digital marketing, creative design and variable digital printing. It handles orders, which range in size from a set of business cards for small local businesses to thousands of full-colour brochures for large national retailers such as Maplin. Owners Joel and Amanda Dickinson have more than 30 years’ experience in the media marketing industry.

The Enterprising Barnsley team helped Rethink to source new premises and grant funding from Leeds City Region to help finance their growth plans. The company has invested £510,000 in fitting-out its new workspace, including a purpose built, climate-controlled press room that houses cutting edge digital print and production equipment. Further HR support is also being provided to help with the increasing recruitment needs of the business.

Joel said: “We are delighted to be up and running at our new base. We’ve brought our experienced workforce of 14 with us, plus a whole load of passion and ambition. Our aim is now to expand the business and create seven new jobs in 2016. We feel this is an excellent time to invest in our new business and we are now in a strong position to increase trade by up to 30 per cent over the next 12 months.”

Enterprising Barnsley’s business development manager Shaun Higginbottom highlights: “These are exciting times for Rethink. Joel, Amanda and the team bring a wealth of experience and expertise in the media industry to their new venture and a commitment to new technology and innovation too. We wish them every success in their fully refurbished new home. It’s in an ideal location, close to junction 36 of the M1, which puts them in easy reach of their suppliers and is good for their own distribution to customers all over the UK.”

The support we’ve had to re-locate and expand here in Barnsley has been fantastic. It’s been great to talk through our business strategy and gain meaningful understanding and backing for our growth plans.

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