Creative company finds a digital solution for virtual fitness class subscriptions

Creative company finds a digital solution for virtual fitness class subscriptions

Barnsley based company, Genius Division, a creative brand and digital agency located at the town centre’s DMC, have found a solution to Barnsley Premier Leisure’s (BPL) need for virtual fitness classes via a subscription service.

Whilst BPL were working to find solutions to physically opening their gyms, they identified a problem in that some people, possibly those at a higher risk to Coronavirus, would be nervous and reluctant to return immediately. Step forward Genius Division, who were approached by BPL following previous work on the company’s new Your Space websites.

Craig Burgess, Creative Director for Genius Division, said: “BPL has identified that by offering virtual classes via a subscription service, it would enable people to still enjoy being part of a fitness class from the comfort of their own home. They just needed a well-designed format to make this a reality.

“We built a fitness class video system on the Laravel framework using Vimeo as the video hosting platform. The system is responsive and works on all devices which means user participation is very flexible. A class can be taken during a work break/lunchtime or in an outside location using a smartphone wherever there is an internet connection.”

Tom Galvin, Regional Manager of BPL, said: “We operate a number of gyms across Barnsley and it was important to us to be able to provide our services to people who didn’t feel comfortable in returning to the gym for whatever reason. Genius Division listened to our needs and have provided a great platform that allows flexibility for our customers and they feel part of BPL at the same time.

“We’ve had great feedback from those using the system and that’s down to the customer focus from Genius Division when they were planning the solution. We’re adding new videos and classes regularly and its keeping everyone engaged.”

Enjoy a free 7 day trial for the website here:

To get in touch with Genius Division, email

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