Enterprising Barnsley has supported local businesswoman set up her own frozen meal delivery service after being disappointed with the quality of food available when looking after her elderly mother.
Cassie Northwood has founded Northwood Foods after returning from her job as estate manager at a seven-star resort in Thailand and the company is now delivering meals across Yorkshire. Cassie came home to care for her sick mother Joyce, who lived in Leeds and passed away in April last year aged 83, after suffering with dementia.
Northwood Foods now operate from their base in Wombwell arranging deliveries of high-quality, well-balanced meals to older, sick or vulnerable people of all ages in their own homes.
Cassie said: “As you can imagine, at a seven-star resort, quality was everything, and the food was fantastic. After returning home to care for my mum, I found it disappointing and frustrating that I couldn’t source high standard frozen meals for her – the same problem I had when nursing my dad through cancer ten years ago. That’s what sparked the idea for the business.”
Northwood Foods aims to provide healthy meals using locally-sourced ingredients that are of a high quality whilst still being affordable; focusing on ‘a taste of Yorkshire’, with dishes including chicken casserole, roast beef, lamb hotpot and a range of long life sandwiches, paninis, crisps and biscuits. Indian and Chinese options are also available.
Enterprising Barnsley has helped Cassie with a range of start up services including access to mentoring from a specialist business advisor.
Cassie said: “We would never produce anything that we wouldn’t be happy to give to our own parents. And we make sure the meals are delivered with a smile, as we appreciate that for some isolated people, the social contact that comes with receiving a delivery is also important.”
Northwood Foods currently deliver around Yorkshire and North Nottinghamshire but plan to deliver nationally, and are making links with care providers in order to explore future contract opportunities.
Cassie said: “We are building things up carefully and steadily but we really feel there is a lot of potential in the business. After all, we’re living in an ageing population and people will always need to eat. We are so grateful for the mentoring we have received from Enterprising Barnsley and have been really impressed with the standard and efficiency of the support provided.”
Commenting on behalf of Enterprising Barnsley, Sarah Valentine highlights: “Cassie’s own experiences prompted her to set up her business and we’re delighted to have helped her get underway. Building a business requires passion, which she has in abundance. It’s great to see another success story from and we wish Northwood Foods all the best for the future.”