With so many different social media channels available for businesses to use, deciding which are the most valuable can almost feel a little overwhelming – especially for B2Bs. Instagram and Twitter can both play a key role in reaching your target audience. Did you know that over 25 million businesses worldwide are using Instagram to promote their businesses, products and services? Instagram is now a global platform that allows brands to not only humanise their content, but also to highlight their products and inspire their audiences. Twitter continues to have a high count of active daily users with 145 million worldwide and is therefore a platform that shouldn’t be ignored. 63 percent of all Twitter users worldwide are aged between 35 and 65 meaning there is a high proportion of professional decision makers right at your fingertips.
During the online session we’ll cover:
- The benefits of both platforms
- How to set up and optimise your pages
- How to utilise Twitter and Instagram features to reach your target audience
- Tips for creative content
- The importance of hashtags
By the end of the session delegates should be able to confidently run their own Instagram and Twitter pages using best practices.
This session is run by Bigfoot Digital, an award-winning Barnsley-based digital marketing agency with years of experience in creating winning online strategies for a range of clients.