This workshop will combine a clear set of guideline slides and a handout, combined with some
exercises within the group to explore the approaches and concepts outlined.
You will learn to understand your existing customers and competitors and map them out.
You can then decide, can you compete and perhaps more importantly, should you compete.
You will also be able to define your opportunities and develop a targeted promotional campaign.
By the end of this workshop you will
Understand the importance of market research and recognise your market, before you act
Develop a clear view of your competitive edge and how to position yourself in the marketplace
Learn how to develop a clear picture through market research of your potential new clients and how, where and when to expand your market
Be able to create a clear plan of action from the initial market research to developing an implementation campaign.
WORKSHOPS ARE INITIALLY OFFERED TO BUSINESSES UNDER 2 YEARS