Close up of person holding map

How To Find New Customers


10:00 am - 1:00 pm

Digital Media Centre, County Way, Barnsley, S70 2JW

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About The Event


The workshop will combine a clear set of guideline slides and a handout, combined with some exercises within the group to explore the approaches and concepts outlined.
The key steps of the workshop are:
Step one: Understand your existing customers and map them out
 – Why do they buy from you?
 – What sectors do they come from?
 – Segment them into groups by sector, size, geography and service/product they buy
Step Two: Understand your current competitors and map them out
 – Who are they?
 – What is their competitive edge?
Step Three: Can you compete – should you compete?
 – Is price, product or service the issue or opportunity
 – Is it better to differentiate rather than compete head on?
Step Four: Define your Opportunity
  – Identify decision makers in target clients
Step Five: Develop a Targeted Campaign
 – Design your campaign to combine on and off line promotional activity with a telephone and face to face campaign (as is best suited to your target market)

Learning Outcomes:
– The importance of market research and understanding your market BEFORE you act