Your website is your online shop front. It is all well and good having an all signing, all dancing website, but it is no good without any traffic! This workshop will help you to understand the different ways in which you can generate website traffic. We’ll cover the various different marketing channels that can be used to generate website traffic, including, Search Engine Optimisation (SEO) to help you to understand how to rank your website on the first page of the search results when your customers are searching for your products or services.
We’ll cover the following:
- The different channels of marketing that can drive traffic to the website
- What is SEO and how a new business can get the most out of it
- Optimising for long-tail key phrases
- How blog posts can help SEO
- Basics of backlinks
How to convert website traffic into leads and sales – conversion optimisation
How to influence your visitors actions creating urgency
Utilising Google My business
The power of FAQ’s and customer reviews as a way of capturing visitor details.
The session will be interactive so the presenter will be able to discuss personalised examples for the attending businesses during the workshop. By the end of the session, delegates should have a good understanding of the basic principals of website marketing and be able to action the topics covered to help enhance their website visibility.
This session is run by Bigfoot Digital, an award-winning Barnsley-based digital marketing agency with years of experience in creating winning online strategies for a range of clients.