Search Engine Optimisation (SEO) is the process of manipulating your website to help Google find your website relevant and trustworthy enough to rank it on the first page of the search results when your customers are searching for your products or services. In this workshop, we’ll cover the basics of SEO to get you started from understanding the jargon and finding out what your customers are searching for to helping you to understand the best practices for your website to perform effectively in the search results.
We’ll cover the following:
- What is SEO
- Why do I need to get to the top
- Types of search results
- Understand how Google decides to rank a website
- How to determine the best key phrases to optimise for
- Onsite optimisation basics
- How blog posts can help SEO
- Utilising Google My Business for SEO
- Basics of link building
The session will be interactive so the presenter will be able to discuss personalised examples for the attending businesses during the workshop. By the end of the session, delegates should have a good understanding of the basic principals of SEO and be able to action the topics covered to help enhance their website visibility.
This session is run by Bigfoot Digital, an award-winning Barnsley-based digital marketing agency with years of experience in creating winning online strategies for a range of clients.