how do you advertise with paid search advertising

how do you advertise with paid search marketing – Barnsley e-commerce support service


9:00 am - 1:00 pm


About The Event

15th February 2022 @ 9:00 am – 1:00 pm

Join this event as part of the how do programme, a 6 week course, designed exclusively for Barnsley, with your business in mind.

During the event you will find out more about:

  • How to implement and manage search advertising campaigns
  • Strengths of Pay-per-click
  • Keyword research and tools and how to apply to Google ad campaigns
  • How to write compelling ad copy
  • Targeting and scheduling
  • Setting and managing budgets
  • Ad centre and campaign management
  • Conversion tracking against baseline expectations


Holly Kelly Head of Paid Media Operations, Anicca Digital

A marketing and retailing graduate in 2014, Holly’s passion for marketing has only grown since working with Anicca Digital. Recently promoted to Head of Paid Media Operations, in addition to managing the team, Holly works with a range of e-Commerce and lead generation clients to help them achieve their digital advertising goals. Beyond all the numbers and data Holly also has a creative flare having completed an art foundation degree, although she doesn’t get the opportunity as much as she would like in her spare time, she is keen to get back into it. A keen traveler Holly enjoys exploring new European cities, and loves to wander off the beaten path to find the hidden gems within them.


This event is part of a wider support offer for businesses in Barnsley where you will gain exclusive access to over 30 hours training with ten e-Commerce specialists, providing industry insights and practical advice showing you how to grow an online retail business – that’s £10K worth of training for free!

Find the full programme here and register now.