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New Exporter Programme - Digital Exporting: Promote It


9:30 am - 4:00 pm

Search Laboratory Limited, BlokHaus West Park Ring Road , Leeds , LS16 6QG

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About The Event

Promote It is the third part of DIT Yorkshire & Humber region’s international digital workshop program. We’ve teamed up with global digital marketing experts, Search Laboratory, to provide actionable advice that will help you enter international markets. These sessions are suitable for businesses who have a website which has been optimised, translated and localised, ready to sell overseas.

After investing in a localised website, you need to market it to your target audience. You will come away from these sessions with the tools to promote your website effectively; from paid search tips to creating engaging content, you will find out everything you need to know to take your business global.

This full day masterclass will cover:

Overview of promotion channels
Setting up pay-per-click campaigns
Setting up Display, Paid Social and Video campaigns
Creating on site content to engage your audience
Using influencers
Organic promotion of content and link earning
Key measurables when creating content
Measuring campaigns
Reporting on campaigns
Feedback and optimisation
Due to the popularity of our courses, companies are limited to one delegate per workshop.                             Any additional delegates may be removed. Please get in contact with the events team to discuss       special circumstances.

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