As a new business you need to attract new customers and paid advertising is great way to help people find out that you exist and a quick way to generate traffic. This workshop will cover two of the main forms of paid advertising – Google AdWords and Facebook ads. We will help you to understand how to set-up and structure your Google AdWords account to capture users who are actively searching for your products/ services. We will also focus on the most efficient social media ad platform, Facebook to help you understand how you can reach users who aren’t necessarily actively searching for your products/ services yet make them aware that you exist and deliver a desirable ad that encourage users to buy from you.
We will cover:
- Google AdWords – ad types and purposes
- Google AdWords account set up and structure
- Bidding on key words – match types
- When to use Facebook ads
- Facebook ad targeting options
- How to manage your social media ads
The session will be interactive so the presenter will be able to discuss personalised examples for the attending businesses during the workshop. By the end of the session, delegates should have a good understanding of the basic principals of paid advertising and be able to action the topics covered to help enhance their website visibility.
This session is run by Bigfoot Digital, an award-winning Barnsley-based digital marketing agency with years of experience in creating winning online strategies for a range of clients.