The Psychology of Pricing

20/11/2018

9:00 am - 10:00 am

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https://register.gotowebinar.com/register/4199081480150583819
About The Event

THIS EVENT IS AN ONLINE WEBINAR, WHICH MEANS THE CONTENT LEARNED ON THE DAY WILL BE A LIVE MEETING THAT TAKES PLACE OVER THE INTERNET

PLEASE REGISTER ONLINE AS NORMAL 

You’re looking to take your product or service to a new market and there’s just one thing left to do – price it. Setting prices for international markets is not an easy task. You don’t want to devalue your offering, nor do you want to price yourself out. The Department for Int Trade brings you this engaging and fascinating webinar explaining how an understanding of human psychology can help you to establish the best price for your product or service.

Discover how a price is decided and how it applies to business decisions as much as consumer pricing decisions. Find out how to research price points, set prices according to the consumer’s perceived value of a product and implement a quick and easy action plan.

You will learn:

How customers make decisions about pricing

How to increase your average order value

How to differentiate your business from your competition, so your customers no longer compare prices

An easy change to your price that costs nothing and improves your negotiating position

Why you might want to call your product The Super 2400

How a zero can boost your sales

David Abbott After studying Engineering Science and Economics at Oxford David worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, has run businesses from start-ups to the UK divisions of major multinationals, and has held senior marketing roles in a wide variety of industries.

David currently works at an executive level with clients helping them with their marketing and pricing. He has also written a bestselling book about pricing called ‘How To Price Your Platypus’. “Thoroughly interesting, thought-provoking content with fascinating examples and an engaging pace.

One of the most useful presentations I’ve ever had the pleasure to experience.” Chris Bulmer, Group IT Director, Regatta & Craghoppers