What’s the first thing you do if you want to find something out?
Most people would open Google to search for a product or service. It’s the reason it’s so powerful for business. You need to be found when your customers are looking for you. There are two ways to get to the top of Google’s search results, Search Engine Optimisation (SEO) or Pay per Click (PPC) advertising. This workshop focuses on the latter of the options.
***Please note that this is an event that forms part of the Launchpad Programme. This event is open to any business that is prestart or under two years of trading. If your company has been trading for over two years, then you may still be able to attend, but please call 01226 773003 to check first.***
In this session you will cover: –
– Why is pay per click so powerful
– Understanding keywords
– Designing your first keyword campaign